Craft Spirits Digital Strategy
Insights for Craft Spirits Brands
Insights from W2DESIGN on design, development, and digital strategy for craft spirits brands. Practical writing on translating what makes a distillery worth knowing into a digital presence that earns the same trust as the bottle.
Brand & Identity
Color, Craft, and Code: Building a Digital Brand System for a Spirits Label
October 2026
What a digital brand system is, and how color, type, and components become code that keeps a distillery's identity consistent everywhere online.
Brand & Identity
Why Most Distillery Logos Break Online (and How to Fix Them)
September 2026
Why distillery logos fall apart on screen, and how a responsive logo system, the favicon test, and dark-mode treatments fix them.
Brand & Identity
The Label and the Landing Page: Translating Spirits Packaging Design to the Web
July 2026
How craft spirits packaging design translates to the web, carrying a bottle's label, typography, and materiality onto the screen.
Brand & Identity
From Bottle to Browser: How Craft Spirits Brands Tell Their Story Online
June 2026
How craft spirits brands tell their story online, from the hero to the path to purchase. A practical guide to story-driven distillery websites.